World news

75 years of GfK

A successful piece of German market research history

Nuremberg, August 7, 2009 - For 75 years, the name GfK has been synonymous with responsibility, initiative and innovative spirit in the field of market research. The company has succeeded in grow-ing from a small association with close university links to one of the leading global market research organizations. Back then, as now, GfK placed people at the very center of its work: according to founder Wilhelm Vershofen, it tries to "allow the voice of the con-sumer to be heard".

Majority of Americans want action on global warming

GfK Roper/Yale Survey on Environmental Issues

Retail market in CEE Europe: Penetrative changes go on.

Retail market in CEE Europe: Penetrative changes go on

Retail sector in CEE Europe
is going through the new development stage typical of the following main trends:

1) Consolidation of company/corporation structures