A successful piece of German market research history
Nuremberg, August 7, 2009 - For 75 years, the name GfK has been synonymous with responsibility, initiative and innovative spirit in the field of market research. The company has succeeded in grow-ing from a small association with close university links to one of the leading global market research organizations. Back then, as now, GfK placed people at the very center of its work: according to founder Wilhelm Vershofen, it tries to "allow the voice of the con-sumer to be heard".
Retail
market in CEE Europe: Penetrative changes go
on
Retail
sector in CEE Europe is going through the new
development stage typical of the following main trends:
1)
Consolidation of company/corporation structures