Marketing effectiveness
We focus on helping you create effective marketing communications and monitor the impact of these and your other brand management activities on your brand.
Key Areas
Plan
Design a better marketing plan - we help you identify which specific activities make a difference and where the synergies are. We'll highlight what works and what doesn't so you'll know where your budget is best invested, and where you can save money.
Pre-test
When you are developing new initiatives, we help you evaluate:
Refine
Once your initiatives go live, we help you understand how they're performing, how you might do better or how to get the most out of your marketing budget, whether you're interested in tracking just advertising, brand health or all your marketing activities.
Products/Services
AD*CREATOR
With AD*CREATOR, you can test precisely whether or not your TV and cinema ads will achieve their aims. Even better is that it can be done in time to carry out any necessary improvements; in other words, before the final completion of the commercial. AD*CREATOR is the reliable pretest for your storyboards.
AD*CREATOR delivers the final result after only a few days following the end of fieldwork, can be used worldwide and offers individual and impartial evaluation of each storyboard.
AD*CREATOR provides a high level of standardization regarding test situations, test procedures, questionnaires and test material. The AD*CREATOR database facilitates the creation of categoryspecific and general benchmarks. Additional classification variables allow overall conclusions to be drawn.
AD*VANTAGE®/ACT
Is your advertising meeting its objectives? AD*VANTAGE®/ACT, ad. pre-testing system for TV ads, provides a comprehensive analysis based on GfK's thorough understanding of how advertising works.
AD*VANTAGE®/ACT is truly comprehensive, providing an innovative analytical approach which is integrated within GfK's other brand and communication research tools. This offers clients a professional, solution-based analysis, which will reveal the effectiveness of TV ads.
AD*VANTAGE®/ACT meets the qualitative and quantitative requirements of a modern advertising pre-test. Used to understand the cognitive, emotional and behavioural responses of non-users of a brand, as well as its current users.
In order to understand and assess the real effectiveness of ads, TV ads must be watched in a realistic, low involvement situation. This is aided by respondents not being told the purpose of the research. Consequently AD*VANTAGE®/ACT eliminates any distorting influences on the perception of the advertising.
The GfK database - unique in terms of scope and types of analysis - contains the results of over 37,000 AD*VANTAGE®/ACT tests worldwide.
Key Areas
Plan
Design a better marketing plan - we help you identify which specific activities make a difference and where the synergies are. We'll highlight what works and what doesn't so you'll know where your budget is best invested, and where you can save money.
Pre-test
When you are developing new initiatives, we help you evaluate:
- how successful they are likely to be
- whether they'll give you the result you are looking for
- and, of course, we'll advise you on how they might be improved
Refine
Once your initiatives go live, we help you understand how they're performing, how you might do better or how to get the most out of your marketing budget, whether you're interested in tracking just advertising, brand health or all your marketing activities.
Products/Services
AD*CREATOR
With AD*CREATOR, you can test precisely whether or not your TV and cinema ads will achieve their aims. Even better is that it can be done in time to carry out any necessary improvements; in other words, before the final completion of the commercial. AD*CREATOR is the reliable pretest for your storyboards.
AD*CREATOR delivers the final result after only a few days following the end of fieldwork, can be used worldwide and offers individual and impartial evaluation of each storyboard.
AD*CREATOR provides a high level of standardization regarding test situations, test procedures, questionnaires and test material. The AD*CREATOR database facilitates the creation of categoryspecific and general benchmarks. Additional classification variables allow overall conclusions to be drawn.
AD*VANTAGE®/ACT
Is your advertising meeting its objectives? AD*VANTAGE®/ACT, ad. pre-testing system for TV ads, provides a comprehensive analysis based on GfK's thorough understanding of how advertising works.
AD*VANTAGE®/ACT is truly comprehensive, providing an innovative analytical approach which is integrated within GfK's other brand and communication research tools. This offers clients a professional, solution-based analysis, which will reveal the effectiveness of TV ads.
AD*VANTAGE®/ACT meets the qualitative and quantitative requirements of a modern advertising pre-test. Used to understand the cognitive, emotional and behavioural responses of non-users of a brand, as well as its current users.
In order to understand and assess the real effectiveness of ads, TV ads must be watched in a realistic, low involvement situation. This is aided by respondents not being told the purpose of the research. Consequently AD*VANTAGE®/ACT eliminates any distorting influences on the perception of the advertising.
The GfK database - unique in terms of scope and types of analysis - contains the results of over 37,000 AD*VANTAGE®/ACT tests worldwide.
