Online
GfK was one of the earliest users of online research and still holds a reputation as an innovator in this area, continually adopting and developing our approaches to gain the best results. We offer a comprehensive range of online research facilitates, both qualitative and quantitative.
Online Products
We offer all of the main GfK products in an online environment. These proven products are:
| Concept/ Product testing: | Pricing Research ConceptChallenger.web PackChallenger.web PriceChallenger.web Conjoint & BPTO |
| Advertising Research: | AD*VANTAGE MultiMedia ATS |
| Brand Research: | Target Positioning BASS |
| Customer Satisfaction: | Loyalty Plus |
| Qualitative: | Bulletin Boards, Blogs, Community Sites, Consultations |
