GFK Custom Research Baltic

We use a fusion of in-depth interviewing and observation to gain rich insights into the ways in which consumers think and behave.

Interviewing Approaches

• Focus groups and mini groups.
• Creative workshops and extended groups.
• Friendship pairs.
• Depth interviews, individuals and couples.
• Family interviews.
• Accompanied shopping, in person or on-line.
• Extensive use of creative respondent pre-tasks, collages, mood boards.

Observation Approaches

• In and out of the home.
• Naturalistic product usage.
• Images to illustrate lifestyles, homes, personal style, outfits.

International Research

• A major established specialization.
• Experience in over 36 countries, 6 continents.
• GfK network partner companies and outsourced special skill sets.
• Local moderators working in their first language and culture.
• Multi-layered analysis and carefully synthesised output using cultural insights and local market knowledge.